Ep 90 / Chatting with Rosa Tous about the secrets of a century-old family brand

“Zubi turns 100 years old.”
Come on, you caught me, I slipped a zero.

This year at zubi we celebrate 10 years of branding and you will have already seen that we are remembering this journey and many things are happening on our social networks. But of course, from 10 to 100... Well yes, we have a little while left.

But I'll tell you something: our guest today has given us the keys and revealed to us the secrets of a century-old family brand. We have had the great pleasure of chatting with Rosa Tous, third generation of TOUS and corporate vice president of the brand. And how wonderful to hear it!

Talking about TOUS is talking about a love story: love for family and love for a profession. Rosa, third generation, speaks about her story with affection, pride, naturalness and humility. “My mother has always been the heart of the company and my father the head, and together they have transmitted that passion to us.” A passion that is added to many other ingredients for a brand to exceed 100 years and have a global presence.

Few know that this gemologist by profession wanted to be a dancer. And you know what? Finally, he made the right decision. And she can be proud of the work that has been promoted over the years by the brand's marketing, internationalization and training department. Because without a doubt TOUS has been a pioneering company in many aspects.

That Manresa watch shop is today a global company with a presence in more than 50 countries, more than 700 stores around the world, a documentary... Do you want to know where the secret is? What is the work of these four Tous sisters in a century-old company? Stay with us and listen to this new episode of the podcast where Rosa Tous gives us the keys.