T6.EP6/ Chatting with Estefanía Grandío from The New Society about fairs, showrooms and the wholesale channel

Estefanía Grandío's extensive experience as a designer and creative director for major players in the sector led her to make the decision to launch her own brand at a personal time when family was the most important thing.

Surely, that same background and his professional talent, made it possible for what was supposed to be a small project to become a brand that is making a splash internationally and is present in more than 55 countries through multi-brand stores.

The New Society is not just a cool brand for children, it is a concept, a lifestyle, a philosophy, which has already been extrapolated to a women's line and which, if one day it has its own store, will be a direct trip to a complete universe of romanticism, comfort and fun.

The next 45 minutes are going to fly by. Podcast on!