S6. EP11 / Chatting with Granada Moreno from TENDAM about visual merchandising

Elena and I discovered the fascinating world of visuals when we opened our first store in Zurbano and we realised that we had to place the product sensibly, fill the space, make everything shine more than necessary. With the opening of our second store last summer we understood that a kilometre away could change everything, that despite being the same brand, each point of sale has its own particularities, its type of client, its own personality. Something fascinating.

Working in visuals is like wielding the magic wand of business, and we spoke about this and many other things with our guest today: Granada Moreno . Her more than 20 years at the helm of the Visual Merchandising department at Woman'Secret, from its launch until today, are like an open book, and chatting with her has been a master class.

We are left with a memorable phrase of hers: “ The store must convert on its own , enamor people to become another salesperson, reach where the team cannot, with an attractive display that meets the expectations of those who visit you.” And we hope you enjoy this slow, fun and super enriching chapter as much as we do.