S6. EP12 / Chatting with Pati de Pablo about communication

“You are what you communicate,” one of the phrases taken from our interview with Pati de Pablo that has gone straight to our notebook with head notes.

Former communications director at Scalpers and currently co-founder of her own press, events and PR agency, Pati has been very lucky to work in the world of communications from all possible angles: first in an agency, then in the media -specifically in Vanity Fair magazine-, jumping to Bimba y Lola and, from there, to directing the launch of Scalpers' women's line.

With all this background and more than 15 years of experience, it was logical that she ended up setting up her own business to offer new brands a complete communication service just as she conceives it: personalized for each client, led by creativity and, above all, honest.

With her we have reviewed the basics of what for us is also one of the important pillars of the fashion business and we have refreshed our knowledge on how a good communication strategy is not only necessary, it is vital.

Podcast inside!