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Get to know us better

zubi is a family brand founded in 2012 in Madrid by sisters Elena and Mercedes Zubizarreta.

Our collections are inspired by the places we explore around the world and the designs arise from anything that awakens our passion, our love and our senses, such as a landscape, a smell or simply a color.

We design thinking about a woman who works, studies and has her own family, but who still seeks to give a special and at the same time comfortable touch to her everyday looks. Each design has the ideal shape and character to become the best piece in your wardrobe, recovering the functionality of the basics with elegance. When you start wearing one of our designs, with its beautiful colors and incredible lightness and versatility, you will no longer want to wear anything else.

Our starting point, which was a cotton handbag with a printed photo of a landscape taken by us, has become our most iconic product, commonly called among its fans as “a zubi.”

Furthermore, each piece is unique because it is handmade in Spain by the best artisans and for our customers it is more than a product. It is an experience, a memory that travels with them. We work on sustainability by manufacturing closely, little by little, being very conscious to minimize surpluses at each step. Thus our collections are limited and make you feel unique.

Our mission is:

zubi exists to make women's lives easier in their daily lives with happiness, traveling, sharing and growing together, to feel proud of ourselves inside and out

Travel with Zubi!

To celebrate that zubi turns 11 this year, we wanted to review our history through 11 short videos that talk about past, present and future.
Here goes the first one. Who we are, why zubi and what our values ​​are.

“Through our creations, our dream is to fill more women with confidence and security every day so that they can fly as high and go as far as they want.” Our mission, what the zubi woman is like and what our dreams are.

“Transform history, bring it to the present, reinterpret the classics, praise all those women who have shone with their own light. If we have to summarize in a few words what the core of our Ready To Wear collection is, we are left with this.

We dream big, yes. At zubi we want to be present in the closets of all women who share our way of understanding life: passionate, curious, adventurous, elegant, brave and, above all, wanting to make the most of every day.

Learn more about our icons HERE

Our company has received aid to SUPPORT AND PROMOTE COMPETITIVENESS AND MODERNIZATION THROUGH DIGITAL AND SUSTAINABLE TRANSFORMATION IN TRADE, WITHIN THE FRAMEWORK OF THE RECOVERY, TRANSFORMATION AND RESILIENCE PLAN, FINANCED BY THE EUROPEAN UNION

FINANCED BY THE MINISTRY OF INDUSTRY, TRADE AND TOURISM