Ep 58 / Chatting with Inés Susaeta about being inspired by Nature
The first time I saw a piece by Inés Susaeta I felt a crush, it was as if they were talking to me and taking me with them to my happiest place. This is what his pieces do to the people who discover them!
Inés' story is coherent, and her pieces have the whole story in them. His love for the sea comes from when he was born, since his father was one of the pioneers of surfing in Spain, so the whole family lived a daily connection with the beach and the sea. It is not strange that instead of thinking about diamonds, his treasures were the small stones he found, and that he kept knowing to what time they belonged apart from the place. A happy day in a perfect place.
Her company is also very much about family, she makes each piece by hand one by one, her brother Nikola keeps the accounts, her husband Iker takes the photos and both her daughter and her parents are part of its core, as is her sister-in-law Isabel run by Abasotas catering. This tribe that grows and breathes together is already looking for a place to work together starting next year, in a large space near the sea, since for them family is a capital value.
As lovers of the sea, they are much more than that, they are its guardians, and they collaborate as a company with the NGO 1% for the Planet , all their packaging is recycled and they clean the beach every time they go to it, because as Inés says it is a real problem. To solve the problem they advocate being responsible, consistent with our actions and changing our lifestyle.
We hope you enjoy this podcast as much as we do.
REFERENCES AND RECOMMENDATIONS:
Special place: Barrika Beach, Vizcaya
Perfect Plan in Vizcaya: Route through the Urkiola Natural Park and food in Etxebarri Grill
Local trade: Zearreta . Zearreta is the nexus of a family, where a pastry shop, a jewelry workshop, a photography studio and a brain full of ideas merge.
Association: 1% Percent for the Planet . Inés Susaeta collaborates with this association, committing to contribute 1% of sales for the preservation and care of the natural environment, understanding as part of the treatment and commitment, using the raw materials provided by nature itself to make her jewelry.
Books: With eyes wide open – Julián Barnes / The Wild Mind – Gary Snyder / The disgusting ones – Santiago Lorenzo
“Now I'm on a couple at a time: Julian Barnes' Eyes Wide Open and Gary Snyder's The Wild Mind. “Los asquerosos,” by Santiago Lorenzo, I recommend it whenever I can, because it seems to me to be a very fun analysis of human beings and written in a very particular way.”
Movies and series: Stranger Things – Netflix / Buffalo '66 – Prime Video / Classics by Charles Chaplin and Buster Keaton
“Buffalo '66 by Vincent Gallo always among my tops. With Alize, my eldest daughter, we are re-watching classics by Charlot and Buster Keaton and I am really enjoying it, pure wonder.”
Article: Inés Susaeta, The Jeweler of the Sea – El Pais
And finally, Inés recommends all those brands that are true to themselves, that prioritize what is well done over any fashion and give value to the process and the people.
