T6.EP3/ Chatting with Patricia San Miguel about the importance of the consumer in our decision making

When you interview a person highly specialized in consumer study and analysis and he tells you that he sees things in your brand that are really well done, you don't know whether to jump for joy or simply hold back the tear that is about to fall. 

This is something that happened to us with Patricia San Miguel. Apart from everything we enjoyed and learned while listening to her talk about the differences between Asia, Europe and the US, the consumer before and now or the behavioral changes derived from a pandemic that allowed us all to stop and reflect but also It exposed us to an excess of digital impacts. 

Graduate in Advertising and PR, PhD from the University of Navarra, researcher and teacher at different schools internationally (including ISEM Fashion Business School), Patricia reads, watches movies and travels the world to observe behaviors, expand her knowledge and share his great passion with students, colleagues and brands. 

We invite you to listen to a very interesting chapter about customer behavior and the processes of opinion leadership and influence between people. If you are an entrepreneur or are thinking about starting a business, grab a pen and paper because you won't stop taking notes.